Shift your ticket allocation, every time!

13th December 2012 by admin
Don’t panic when a promoter or venue asks you to take an allocation of tickets for your gig. It’s actually not as hard as you may think and if each band on the bill follows these tips, every gig you play, will be busy and venues may stop closing down.
Remember, if people have bought tickets in advance they WILL come!  They will also avoid Box Office fees and “on the door” prices – so it helps keep cost down for your fans.

You should be getting paid a cut of ticket sales, usually £1.00 per ticket sold – so it’s well worth selling as many as you can, it’s a great way of covering your fuel costs if nothing else. If you sell over your initial allocation, you can ask for more and even ask for a larger cut. The promoter may say yes;-)

Here are my handy tips on selling your allocation – every time!

1) Set up an online shop.  Big Cartel shops are free and easy to design.  (You can sell 5 items) You just need a Paypal account to connect to your store.   You can sell gig tickets and any other merchandise you have.  Have a look at mine as an example:

2) Split the tickets up – and give each member a handful. 30 is the average number of tickets you’ll be given per gig, so dividing them out between band members can seem less daunting.  For 4 members, you’re only looking at around 8 tickets each.  Even if your band don’t have many proper “fans” you should have a mate or two and a family member or two that would like to see you;-)
3) Incentives like “buy a gig ticket and get a CD free” work really well.  You get to promo your new CD and people get to know your songs ahead of the gig.  Result.
4) Take the tickets to work, college or university and see how many people you can get to come and support you!
5) Use your mailing list and email everyone the details of the gig and provide ticket links so they can buy from you! You DO have a mailing list, right?
6) Street Teams are dead handy to have – You may have some fans who’d love to flyer for you, or send some Facebook invites out for you!  Ask via your social media sites and pay them in band merchandise to say thanks! If they’re a fan of the band, they’d love to get involved!
7) Avoid playing too many gigs in the same area. The fans and friends you have that support you may soon run out of money if you are playing every single week. Playing a few times a year in the same area is plenty. Your favourite “big” band doesn’t keep playing the same towns and cities all the time, do they?
These are just 7 ways of getting people to your gigs, I’m sure you can think of more.
Remember, ticket allocations are there for a reason:  To help the promoter pay for the hire of the venue – and the other expenses of the gig. Even getting tickets printed up costs money.
Don’t be a band who “takes the gig and runs”.  You won’t get booked again and will soon run out of promoters and venues to play at. Promoters talk to one another you know…..
For certain gigs, you need to remember you’re getting a lot of exposure for playing at that event – so it’s worth doing your bit with your ticket allocations.
The sad truth is – it’s not really about the music and how great your set is – it’s about whether you’re a viable product.  This is the music business, after all.
Do people NOT want to pay to come and see you?
Don’t worry – but it may be best to play pubs and free gigs to try and build up a following and a fan base – so that when you need to shift tickets for a proper “circuit venue” gig, you can call upon these people to hand over some money!

It’s not enough to put on a good show.  You have to be putting on a good show in front of actual human beings;-)  So keep pushing your mailing list, be active on your Facebook and Twitter profiles, build an audience, get your music out to radio stations and information over to local press.

Keep working at your band and building your brand – and people will come.
It’s not easy though, but no one said it was gonna be easy, did they?