Gig application emails – the do’s and don’ts

6th July 2012 by Emma Scott
If you’ve applied for a gig but you didn’t get a reply from the promoter, it doesn’t mean they don’t like you – it may mean they don’t have anything suitable at the moment.  It may also mean that your application wasn’t very good.
Here are some really simple tips to make your application look really good – every time:
DON’T – Send a one line application email. “Give us a gig” just doesn’t cut it.
Do – send as much information about your band as possible.
DON’T – mess up your email address on web forms, and take care with any links you are sending. Always worth checking before pressing “send.”
DO – send regular applications. Most promoters and venues are inundated by emails every day.  If you send more than one email, it shows you’re keen.
DON’T send large MP3 attachments unless specifically asked.
DO – include your other gigs. Before booking you they would have to check your other live dates in that area – so it’s well worth adding your current gig dates to the email – to save them searching.
DON’T – send a cut and paste generic email. It’s always nice to send a personal email to each promoter.
DO – make sure you have a band diary, so you know which members arre available. If you get a gig offer, you can reply to the promoter as quickly as possible with a “yes please” or a “no thanks.”
These should get you started nicely. Remember, applying for a gig is like applying for a job. See this initial contact with a promoter as a chance to catch their eye and be the band they really want to book – rather than the band they want to “bin.”
Good luck.
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