Gig application emails – the do’s and don’ts

6th July 2012 by Emma Scott
If you’ve applied for a gig but you didn’t get a reply from the promoter, it doesn’t mean they don’t like you – it may mean they don’t have anything suitable at the moment.  It may also mean that your application wasn’t very good.
Here are some really simple tips to make your application look really good – every time:
DON’T – Send a one line application email. “Give us a gig” just doesn’t cut it.
Do – send as much information about your band as possible.
DON’T – mess up your email address on web forms, and take care with any links you are sending. Always worth checking before pressing “send.”
DO – send regular applications. Most promoters and venues are inundated by emails every day.  If you send more than one email, it shows you’re keen.
DON’T send large MP3 attachments unless specifically asked.
DO – include your other gigs. Before booking you they would have to check your other live dates in that area – so it’s well worth adding your current gig dates to the email – to save them searching.
DON’T – send a cut and paste generic email. It’s always nice to send a personal email to each promoter.
DO – make sure you have a band diary, so you know which members arre available. If you get a gig offer, you can reply to the promoter as quickly as possible with a “yes please” or a “no thanks.”
These should get you started nicely. Remember, applying for a gig is like applying for a job. See this initial contact with a promoter as a chance to catch their eye and be the band they really want to book – rather than the band they want to “bin.”
Good luck.
Tagged , , , , , ,

July update!

2nd July 2012 by Emma Scott


It was a busy June, and this year is flying by! I can’t believe we’re already booking October dates, but we are!

Before that, we have an August date to fill, so if you want to apply for it, you know what to do:  (get on the contact form!)

It’s on Sunday August 26th at the O2 Academy 3 in Birmingham. We expect all of our bands to avoid other local shows at least 3 weeks either side of our gig and you will be given a ticket allocation of 30 if you are from the West Midlands. Check the gig guidelines before sending your application, but we hope to get this gig filled this week, so HURRY!

We’re going to start putting some gigs on in new venues – more info to follow in the next week or so.

We’ve got some great bands playing for us in July and August, so we hope you can come and support them:

The Regulars, Arcade Parade, Fly By Nature, Different Class, Dale Von Minaker Band, The Whiskey Syndicate, Crooked Dawn, JD and the FDCs, Black Russian, Lipshock, Synopsis, Martyr de Mona, Captain Horizon, Lightfire and Suture.

As usual, you can pick up tickets in my shop and from the bands – as well as the usual box offices or on the door.

See you soon!

Tagged , , , , , , , , , ,

Why don’t you ever get rebooked for gigs?

5th June 2012 by Emma Scott
Once you have found a venue and a promoter you like working with, it makes sense to carry on gigging there and working with that promoter. Do you find you’re not getting asked to play again though?
I’ll run through a few of the reasons we don’t rebook bands for a follow-up gig – and hopefully this will help you in the future.

Some may seem quite petty, but others can have serious consequences, so here goes:

Time-keeping – you have a load in and sound check time for a reason. Stick to them. There’s nothing worse than waiting for a drum kit and drummer from the headlining band for hours. It means everyone misses their sound checks and that’s not fair on them.
Responding to emails – if a promoter emails you about the gig, you MUST reply. Communication is so important between all the bands and the promoter, so don’t be slack!
Pulling out of a gig – unless something serious has happened, you should never pull out of a gig. It puts promoters off booking you again in the future.
Bad attitude on gig day – You’re all on the same level at unsigned band nights. Speak to everyone at the gig with respect, especially the sound-person and other bands on the bill – or you’ll create bad vibes.
You bring your ticket allocation back – intact. Promoters and venues give you tickets to sell because they need everyone on the bill to try and get as many people at the gig as possible. They need to cover their costs of hiring the venue, so every person you can bring is helping them keep their business going and their venue open.  The more bums on seats, the more gigs you’ll get.
Breaking contracts/rules – If a promoter asks you to avoid other local shows at least 2 weeks before and after their gig with you, you need to do this. They will find out if you’re over-playing in the same area and you may get pulled from the line up, and not get another chance.
Dangerous or illegal activity – You may think stage diving and crowd surfing rocks, but most venues ban it and remove  people who participate. This includes members of bands. Fly-posting is illegal and you will be reported if found to be sticking posters up. This will result in a fine and not getting rebooked.
Remember, it’s hard enough getting decent gigs with decent promoters (who care) so don’t blow it! Build a relationship with your favourite promoters and venues and you’ll not have to play the toilets again!
Good luck!




Tagged , , ,

Why aren’t your band getting radio airplay?

31st May 2012 by Emma Scott

Bands fail to pick up the radio airplay they deserve because they make mistakes that are easily sorted – if they know how. Some bands and artists simply don’t know who to approach at radio stations and what to say to a presenter when they find one that plays unsigned music.

It’s not hard, I promise!

I wrote my first book on getting radio airplay last year and I’ve been surprised at the amazing feedback it has received.  The whole idea: To help the many bands who contact me on a daily basis asking questions on the subject.

Even the radio presenters I’ve sent it to, agree – it’s a fine read – does exactly what it says on the cover!

Whilst I’m busy writing a more in-depth follow-up on getting radio airplay, you can pick up the Guide to Getting Radio Airplay book half price (for a limited time only) in my shop! and you can download it from here and also buy at full price from Amazon.

Find out which stations will play independent music, how to contact them, how to put your press pack together, which tracks to send, how to handle radio interviews, how to earn money out of radio airplay – and more!

After nearly 25 years in radio, I’ve picked up a few gems of knowledge along the way and have seen some awful attempts from bands and musicians when they send their material into stations. Avoid making the same mistakes as they did. Get played on local, regional,  national and international radio – the first time you send your music out. It’s easy, really;-)

Anyway, I’d better get back to writing the new book;-) Good luck!



Tagged ,

Buy One Get One Free!

4th May 2012 by Emma Scott

For a limited time only, we’re doing some BUY ONE GET ONE FREE offers on gig tickets, so make sure you check out the shop to see what’s on offer. You can also book Emma for a demo feedback session, band mentoring – and of course, pick up a copy of Emma’s book on getting radio airplay at just £9.99.  Worth every penny if you are serious about getting your band’s music played on the radio.

Tagged , , ,

Working with promoters

28th April 2012 by Emma Scott

Here are some handy tips for bands who are booking gigs and dealing with promoters and venues!  Hope they help you.

Before you book any gig, make sure you know which dates each band member can do – and more importantly CAN’T do. So many times I book a band for a gig one day and am told the next that their drummer is at college or at a doctors appointment on the day of the gig or even on holiday – so they can’t play.

Sometimes I have already spent time and money organising a flyer for the gig – this has to be re-designed and paid for again.

Upon booking a gig, it’s well worth finding out about equipment sharing and load in times even if it’s months away. Some early curfew gigs start at 6pm and load ins start at 3pm. This is very early of course, especially on a week-day, but they are early for a reason. Sound checking 5 bands in a 3 hour window can be quite hard for the sound-guy.

Imagine how hard it is when the headlining band arrive at 4.45pm instead of 3pm!

Making other bands wait for gear and for their sound checks – or even making other bands miss their sound checks is very unprofessional and it won’t make you any friends. It will also cause the venue and promoters a lot of stress, so get your load in time and be there for it! Be early for it in fact; people will love you!

Are you fed up with emailing promoters but never getting a reply? Instead of ranting about how rude promoters are, remember they are very busy people – especially the ones at popular venues. Send a polite reminder and ask again every couple of weeks.  You may have to do this a few times before you get a reply.

Think about your actual email to the promoter. Have you included all the information that a promoter needs from you? Do you know what the promoter needs from you?

This is what I ask for on this site:

Band name (you’d be surprised how many bands leave this off!)

Where you’re from/based:  Important for me as I book gigs in Wolverhampton and Birmingham. I will therefore be able to match up each band to the best venue for them.

Your genre:  (particularly handy if the promoter has a slot to fill urgently and can only skim through emails looking for bands of a certain genre)

Your band links:  (Facebook/website/Myspace/Band Camp/Reverbnation etc) If the promoter can’t hear you or can’t find you on line – they won’t be able to book you.

Your contact details:  It’s amazing how many bands fill in my contact form incorrectly. If you have to fill in your email address on a contact form, check it before sending!

Interesting information:  Have you been on UK tour with Slash? Are you currently number 7 in the iTunes charts with your new single? Which other bands have you played with?  Sell your band, because your email will be sitting in an inbox with hundreds, maybe thousands of other bands – and you need to make yourselves look as good as possible.

Finally, once you have booked a gig, make sure you tell everyone about it. It’s not down to the promoter alone. If you don’t tell your fans about your gigs, you can expect to play in front of the sound engineer. It is up to each band on the bill AND the promoter to tell as many people as possible about the gig. Plugging the gig on the day of the event is great, but you need to be plugging everyday.

If you are given an allocation of tickets to sell, you have been given these for a reason. Venues are not free to hire. The costs can escalate (for a 200 capacity venue) into hundreds of pounds, and the promoter will have to pay these costs even if there’s no one at the gig.

If your band has 4 members and you’ve been given 25/30 tickets to sell, then split them up and sell as many as possible to fans, friends and family members. If you sell your allocation you will undoubtedly be rebooked and play higher up the bill next time.  If you don’t sell your allocation (or sell less then 10) you will very rarely be booked again by the same promoter.

Remember,  this is the music business. If you don’t bring people to a gig (or have fans that want to see you) you haven’t contributed much, have you? With the huge number of unsigned bands looking for gigs, the promoters have a lot of choice.

Promoters don’t walk away from each gig with all the money from tickets. They have to pay everyone before that happens, and if they haven’t broken-even on costs, they’ll be running to the cashpoint.  They can’t afford to keep putting gigs on if no one comes:-(

Circuit venues, like the O2 academies, make a note of high ticket-selling bands and will keep them on file for touring band support.  You could be playing to 3000 people at one of these gigs, so it’s well worth shifting those tickets at the smaller gigs.

If each band on the bill sells between 20 and 30 tickets, the room will be quite full and there’s more of a chance of growing your fan-base, handing out more CD’s and selling more merchandise. You do have merchandise, don’t you?

Anyway, enough for now. Keep working the band, keep promoting the band and good things will come!

These days, being a good band, writing good songs isn’t enough, sadly! You have to work hard to progress.

Good luck!





Tagged , , , , , , , , , , , ,

Gig announcement!

28th April 2012 by Emma Scott

I am very pleased to announce that we’ve just booked The Whiskey Syndicate, Crooked Dawn and JD and the FDC’s for a gig at The O2 Academy 3 in Birmingham on Saturday July 14th.

Tickets are available in my shop and from the usual Midlands outlets – as well as in person at the O2 box office. We will add two more bands nearer the date and hope to see you there!

The Whiskey Syndicate will have copies of their new album ‘Right Side of Crazy’ with them and their new T Shirts, so come and get merch’d up and enjoy these excellent bands at this excellent venue! See you at the bar!

Tagged , , , , , , , ,

Get more radio airplay

17th April 2012 by Emma Scott

I’ve just spent the past 15 minutes listening to a track from a band who sent me an MP3 and I liked it, BUT I won’t be playing it on the radio.  Why? Because I have no idea who they are.

This is so common and so frustrating!  I’ve now had to email the band back to ask their name, and after that I’ll try and squeeze them on the show – but normally I wouldn’t bother.  I don’t have time to chase for vital information:

Band name

Song title

Release date – if applicable

Small biog on the band

Quick tip – if you’re sending emails about your band, get a band email – or if it’s being sent from your personal email account, PUT YOUR BANDS NAME ON THE EMAIL SOMEWHERE.  DJ’s aren’t mind-readers!

Rant over.

Good luck!

Tagged , , ,

The Whiskey Syndicate launch gig – April 15th

16th April 2012 by Emma Scott

What an amazing night everyone had last night at the In At The Eye Records launch of “The Right Side Of Crazy” for The Whiskey Syndicate in Wolverhampton.

The venue was rammed, the atmosphere was electric and the band were on fire.

The album was played from start to finish and it sounded huge at The Slade Rooms. The support bands, The Ki and Twisted Species warmed the audience up nicely for The Whiskey Syndicate who took to the stage for their hour-long set which lifted the roof off!

Emma Scott hosted the event and was ecstatic after their performance. She stormed the stage and congratulated the band on their amazing set, saying to the audience “You have just witnessed something special, Wolverhampton! The Whiskey Syndicate have just blown me away!”

Emma was obviously very proud of the band as she took to the stage with her 8 year old daughter still on her shoulders! Many of the Midlands heavyweights were in the audience to see The Whiskey Syndicate play: My Great Affliction, Crooked Dawn, Soley Mourning, From the Get Go, Everybody Looks Famous and Thieves to name but a few.

The press interviews came thick and fast, so look out for interviews with Midlands Music Scene, Born Music, Rock n Rose, Midlands Rocks, Midlands Music Maniacs, Express and Star, It’s Alive, Ryan’s Gig Guide and Soundcheck magazine.

The band release their first single – the title track from the album – on May 7th.  The album follows in June with worldwide distribution by Genepool/Universal Music Operations Ltd.

The Whiskey Syndicate are a massive live band and have played many times for Emma Scott Presents.  I’m sure after last night’s performance, they’ll be playing even more!

A tour will support the album release and the single “The Right Side of Crazy” will be on a radio set near you soon!

Enjoy the rock n roll fury!


Tagged , , , , , , , , , , , , , , , ,

Want a gig in the summer?

11th April 2012 by Emma Scott

We’re now taking applications for our gigs at the O2 Academy 3 in Birmingham and The Slade Rooms in Wolverhampton in July and August 2012. Both are Saturday gigs and all ages shows at prime venues!

Even if you’ve applied for other gigs in the past, it’s always good to send a fresh application – it shows you’re keen! I want to know all the info about your band and I want links to be able to hear you, so make sure you read all the tips on applying for gigs before filling in the form.

We will listen to every band who applies.  We may take a few weeks to get through them all, but we will be in touch if we can find you something.

We look forward to hearing from you soon. Good luck!

Apply Here


Tagged , , , , ,